Playmeter June 2013 : Page - 31

Year By Bonnie Theard of the Mary Lavine • Bullseye Inc. T here is an old saying, “If you want something done, ask a busy person.” Play Meter ’s Operator of the Year 2012 is one busy lady. Mary Lavine of Bullseye Games Inc. in Madison, Wis., is not only a Vice President (Class of 2014) in the Amusement and Music Operators Association (AMOA), but she also Chaired AMOA’s Annual Council of Affiliated States Meeting in San Antonio this year and serves on the Board of Directors for the AMOA National Dart Association (NDA). Mary is a graduate of the AMOA Notre Dame Management Program and a Past President of her state associa-tion, the Wisconsin Amusement and Music Operators Association (WAMO). Unlike many of her contemporaries, Mary was not raised in a coin-op family business. She chose the amusement industry as her life’s career. As she says, “This is not a job; it’s my life.” When asked about the choice to enter the coin-op arena, she replied, “How could you not like providing entertainment and fun?” Mary is smart and creative and val-ues relationships on every level in the industry, saying, “Relationships are what builds our business.” EARLY YEARS Mary started 30 years ago with 13 darts boards and built her company into a local powerhouse of pool and dart leagues and tournaments. While in college, she worked for a vending company where she counted quarters and ran shuffleboard leagues. “I wanted to do something on my own,” said Mary, “and bring darts into Madison. If you bought 12 dart boards you got the 13th one for free.” Mary went into locations to make cold calls. “If you have something you can promote, and show the bar 31 that you can bring people in on a Tuesday night, they are usually willing to see what you’ve got,” said Mary. From the very start Mary under-stood the power of promotions. She said, “I think back over the years and all the pieces of equipment we put into bars. If you build promotions the rev-enue will go up. You have to work it to keep it going.” COMMITMENT “I don’t understand the 40-hour week,” said Mary. “This is not a nine to five job, five days a week. My success is based on my commitment. This is a people business. “My route managers do collections; they are key people and have to get along with everyone. It takes a certain kind of person because we deal with non-traditional business people. We have to be able to wear different hats and interact with all of them.” JUNE 2013 PLAY METER

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