Portada Magazine 2nd Quarter 2012 : Page 3CONTENTS Second Quarter 2012, Year 10, Number 46 FEATURES 1 TEXAS. What are Texas’ Hispanics? Acculturated? Spanish-dominant? Wealthy Mexicans? Read why the composition of Texas’ Hispanic population is in constant flux. Plus a look at the top DMA’s Austin, Dallas/FT. Worth, El Paso, Houston, San Antonio and The Rio Grande Valley. HISPANIC POLITICAL ADVERTISING: Why do Latino voters really matter? When in the elec-toral process do candidates/parties advertise the most? How is the ad-sales process? Read the answers to these questions and more... WHAT’S IN STORE. Portada’s 2012 Hispanic Marketing, Media and Advertising Predictions. A review of 12 trends and ocurrences Portada’s editorial team expects to happen and why. PLAYERS IN THE LATIN INTERACTIVE WORLD: Victor Kong, VP of Digital Media of The Cisneros Group, Nicolas Berman, Vice President of Advertising at Mercado Libre, Ulises Vasquez, CEO of Matomy Mexico and Alberto Pardo Campo, CEO of Adsmovil. THE OLYMPIC SUMMER GAMES. Read how Hispanic media powerhouses are getting ready to cover the Games. DATA INSIGHTS AND ANALYSIS TO HELP YOU COMPETE IN THE LATIN MARKETPLACE > YOUR VIEW-SOUNDING OFF (Page 10) > STATISTICS IN CONTEXT (Page 33) 1 1 1 6 25 28 6 REGULAR SECTIONS 4 5 5 34 OUR VIEW CALIENTE Y FRIO IN HISPANIC MARKETING EVENT CALENDAR ADVERTISER INDEX THE LATEST ABOUT 2012 MAJOR PORTADA CONFERENCES! > Latam Advertising and Media Summit: June 6-7, The Perry South Beach), Miami (Page 35) > Hispanic Mobile Marketing Forum: September 19, The Scholastic Auditorium, NYC (page 16) > Sixth Annual Hispanic Digital and Print Media Conference, September 20, The Scholastic Auditorim, NYC (page 17) www.portada-online.com | Q2 2012 | 3 Publication List |
